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FeaturesMarketing Benchmarking

Digital Marketing Benchmarking Tool for Agencies

Know where you stand and where to improve with built-in marketing benchmarking tools. On the Agency Pro plan, instantly compare key metrics to industry standards, identify wins, spot performance gaps, and set realistic goals to drive better outcomes. Proactively guide strategy with data-backed insights—not guesswork.
Benchmark your agency's digital marketing performance against industry standards.

Unlock Industry Insights With Benchmarks

Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.

Benchmark Performance

See the median performance of metrics across thousands of agencies

Compare Metrics

Visualize the performance of your clients’ metrics against industry standards

Specify Industry

Drill deeper by exploring metric benchmarks based on targeted industries

Establish Goals

Set realistic goals and KPIs for your clients based on industry benchmarks

PERFORMANCE INSIGHTS

Assess Performance Against Industry Benchmarks

Explore Benchmarks for metrics from more than 80+ integrations with AgencyAnalytics' Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.

Visualize your client's performance alongside industry medians for key marketing metrics.
Built on Live Campaign Data

Real Benchmarks From Real Agency Campaigns

Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built from over 150,000 digital marketing campaigns managed by professional agencies—giving you industry-specific insights you can trust.

Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.

AgencyAnalytics Google Ads CPC Benchmark
INDUSTRY SPECIFIC INSIGHTS

Benchmark Based on Your Client’s Industry

Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.

Generate accurate, industry-specific social media marketing benchmark comparisons for your metrics.
SET REALISTIC TARGETS

Establish Goals Based on Benchmarks

Sure, you’d love to give your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.

highlight progress in marketing campaigns by tracking goals

Leverage Benchmarks to guide strategic decisions for better outcomes

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Anya Curry, Ambidextrous Services Case Study

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Ambidextrous Services

Accurateinformationhelpsusmakeinformeddecisionsandproviderecommendations.UsingatoollikeAgencyAnalyticshelpsusdothisefficientlysowecanspendmoretimeimprovingresultsforourclients.

Ever notice something off in your client’s data but can’t quite put your finger on it? That’s where the Anomaly Detection tool comes in. It spots those unusual patterns, whether they’re dips or spikes, helping you grasp what they mean and how to act on them. This way, you tweak your marketing strategies in real-time, and make smarter decisions that lead to better results for your clients.

Visualization of anomaly detected

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Leverage AgencyAnalytics to gather and integrate data from 80+ marketing channels, creating a unified reporting environment. This powerful platform simplifies the visualization of your agency’s diverse marketing efforts, allowing you to deliver insightful, data-driven narratives that underscore real growth and opportunities in your strategies. Offer clients a clearer, more impactful view of their marketing landscape.

A sample of third-party integrations that are on the AgencyAnalytics client reporting software

Sander Schilder

B&S Media

We’vebeenusingAgencyAnalyticsformanyyearsnow,andit’sproventobeadramatictime-saverandcost-saverforus.Withthereal-timeinterface,whitelabeldashboards,andaccuraterankings,wehaveallthetoolsweneedtosetusandourclientsupforsuccess.

More Features

Automated Reports

Database Connectors

Connect MySQL, BigQuery, and Redshift to showcase proprietary data without dev delays.
White Label Dashboard

Marketing Performance Insights

Make smart decisions with benchmark comparisons, anomaly detection, and trend forecasting.
Client Staff Access

Goal and Budget Tracking

Set, track, and report on marketing goals to show progress towards targets.
Connect Your Data

Data Visualization

Visualize 80+ data sources to track KPIs and trends—no complex BI tools needed.
AI-Powered

Client Portals

Strengthen client relationships and simplify reporting with customizable client portals.
Goal & Budget Tracking

Mobile Interface

Give clients on-the-go access to reports with a mobile-friendly, branded interface.

Get Started for Free

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